Reynald Grattagliano →
Reynald Grattagliano – World’s First Inventor of Alcohol-Free Liquor Shares How His Work Attracts Competition
In the past several years, alcohol-free spirit alternatives became more famous, resulting in a rising number of competitors claiming that they are the pioneer in the alcohol-free spirits category.
Reynald wanted to set the record straight.
“I am the creator of the entire alcohol-free spirits category; I started in 2007,” Reynald shared. “But many people or companies claimed in the news that they are the first one who created the alcohol-free spirit or spirits alternative category.”
Reynald pointed out that these claims are not based on facts. “A certain brand started in 2014 and another in 2019, and ArKay is the inspiration for their products. When they claim they are the pioneer in the alcohol-free spirits alternative category, they are putting their brand in the wrong spotlight.”